Public Relations, Marketing and Communications Consulting
The ROI Group is a marketing and communications consulting firm that specializes in developing and delivering marketing, branding and integrated communications strategies for business-to-business and clean technology companies. Our areas of expertise include new business development, market research including data analysis and identifying industry trends, market segmentation and positioning, brand positioning and comprehensive integrated marketing communications planning and implementation.
Keywords: Public Relations, Business Development, Marketing, Branding, Integrated Marketing Communications
Interview Q&A
How long have you been in business?
Six years
What is your primary product or service?
Consulting services. Integrated marketing communications and branding. Market analysis and the development of marketing plans.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
National advertising and public relations agency and corporate experience in public relations, integrated communications, branding and marketing experience.
How do you differentiate yourself from other businesses in your category and area?
The partners of The ROI Group have significant expertise and experience working with durable goods manufacturers. They are adept at raising brand awareness with end users as well as working with channel partners including distributors, dealers and VARS.
How many locations do you have and do you have plans to expand?
We will remain in one location which gives us the capability to serve the greater Minneapolis-St. Paul metro area including western Wisconsin. We can serve potential clients beyond this geographic area through electronic communications and one-on-one customer meetings as needed.
Provide detailed directions to your location
We meet with clients at their place of business.
What type of payments do you accept?
Cash, checks, PayPal.
Which areas do you service?
The greater Minneapolis-St. Paul metro area including western Wisconsin. We can serve potential clients beyond this geographic area through electronic communications and one-on-one customer meetings as needed.
Who owns your company or runs daily operations?
Warren and Judy Vollmar
What are your hours of operation?
8 a.m.- 5 p.m. Other times available on request.
What is the best compliment anyone can give you?
You really listened to us and delivered ideas we wouldn't have thought of on our own. Your communications counseling has helped our company grow.
What is your favorite quote or Bible verse?
You can be on the right track; but if you're not moving ahead, you'll still get run over. -- Will Rogers